Financial Services
Requirement
A client approached us with a unique public relations challenge. The company, working in concert with 12 other companies across the United States, was forming a new enterprise in the financial services arena. The new company was to provide a full complement of services to large companies with a desire to have nationwide representation in commercial real estate. The new enterprise sought our services to develop a corporate public relations plan and implement against an aggressive timeline.
Solution
An Interim Marketing Managersm (IMM®) was brought on board in the fourth quarter to coordinate the press launch of this new entity. The launch was to take place in February of the next year. With less than 12 weeks to plan and implement the launch, the IMM worked with the 13 partners to develop a simple strategic press plan focused on maximizing public relations opportunities at the industry’s premier tradeshow. She was successful in obtaining a critical placement in the Wall Street Journal in advance of the show and secured an exclusive press opportunity at the show that resonated in the trade press surrounding the conference. She completed her assignment by drafting the job description for a public relations strategist and ultimately helped her client to hire her replacement.
