Web Development and Maintenance
Requirement In 1996, a Fortune 500 telecommunications company determined that they needed a presence on the web to highlight their upcoming consumer offerings. They turned to McKinley for Interim Marketing Managerssm (IMMs®)to develop the site from scratch including a look and feel that would complement the corporate branding. Once again, in 1999, the business arm of long distance approached us with a similar task. To date, we continue to oversee the backend development for the site, its integration with other databases and systems, as well as the hosting for it. We have also built and maintained other applications, including a job/career site for human resources. Solution
Reporting to various clients within the company, two of McKinley’s IMMs have worked with representatives from marketing, human resources, communications and information technology (IT) to develop applications/sites that meet the business needs and interface with other corporate systems.
