Marketing Communications Project Management
Requirement A healthcare client approached McKinley when they were aggressively producing market assessments in all areas. The assessments were being done across departments with no clear leadership or project management. They need an Interim Marketing Managersm (IMM®) skilled in marketing communications and project management to oversee the management of the project and the branded execution of the final results. Solution
The IMM edited and produced market assessments reports, investigating critical market issues within health care in a uniform tone, style and format, rather than a disparate voice, construction, look and feel. Her extensive editing also included insuring accuracy of content representing profiled vendors.
