Marketing Communications
Requirement The broadcast department of a healthcare organization responsible for developing and marketing sponsored satellite broadcasts to its membership of physicians, pharmacists and nurses found itself with an unusually high workload and no additional support. The client turned to McKinley for a marketing communications professional who could step in and ease the load, while advancing projects with little or no training. Solution
The first six weeks of the project, the Interim Marketing Managersm (IMM®)supported the marketing communications department so well that when a key manager left the company, the project was expanded to encompass those duties while they looked for a permanent replacement. The IMM supervised collateral production for over 60 annual programs including managing the schedules, budgets, and vendors. She also managed a brand identification change requiring an adaptation of collateral templates.
