Fulfillment and Communications Management
Requirement
The consumer voice division of a leading telecommunications company required an experienced marketer to fill the gap on its customer communications team. McKinley Marketing Partners provided an Interim Marketing Managersm (IMM®) with both strong creative and project management skills that were needed to manage numerous projects under tight deadlines with minimal direction.
Solution
The IMM worked closely with various teams to develop and execute all customer communications programs for a variety of products and offers. Managing the marketing communications team in fulfillment related issues, the IMM wrote copy for training purposes and updated fulfillment copy with project changes. She oversaw multilingual copy changes in Spanish, Chinese, and Korean. The IMM also developed creative briefs, oversaw vendor submission, and monitored customer feedback while making appropriate recommendations.
